PowerUp Live
PowerUP Live
YWCA Hamilton’s PowerUp Live supports women entrepreneurs in developing strategies and tactics to keep moving their businesses forward and growing.
We are offering fun and interactive workshops that will take place in our brand-new building in Hamilton with some of our past, current and curious members of our program and community.
Featured speakers will be addressing a variety of topics including starting your business, building resilience, business planning, marketing, finance, operations and legal and much more!
Missed out on a workshop? Not to worry! We’ve digitized the speakers’ presentation for anyone to view at anytime.
CLICK HERE
COMING UP:
Christine Tolton
Uncover the secrets to positioning your brand competitively.
Tuesday, October 22nd, 2024
5:00pm to 9:00pm
Putman Family YWCA
52 Ottawa Street North, Hamilton ON
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In this engaging and informative workshop, we’ll explore the art and science of marketing, taking a practical approach at key strategies for marketing success. From identifying your target audience and crafting personas to conducting a competitive analysis and uncovering “white space” opportunities, we’ll uncover the secrets to positioning your brand competitively. With real-life examples and templates, we’ll delve into the intricacies of developing key messaging that resonates with your audience, leaving you armed with practical tips to launch your brand in the market.
Christine Tolton is the founder and CEO of Red Cat Marketing, a successful agency focusing on strategy, branding, and digital marketing, celebrating 20 years in business in 2024!
Backed by a Client list that includes startup companies to well-established brands world-wide, Christine is known for her quick strategic mind and for immersing herself in her Clients’ business to truly understand the key drivers that matter. She has an uncanny ability to see beyond the surface level and craft strategic marketing plans that actually do drive results. Clients love her as she focuses on what really matters for their business and provides the analytics and numbers they need to push the brand forward and make a difference.
Fueled by an insatiable curiosity, many cups of coffee and a firm belief that everything is “figureoutable”, Christine’s energy is vibrant and alive. She loves to share her expertise and skills, speaking at various events, incubators and on podcasts, spreading the word about all things marketing.
The YWCA Hamilton acknowledges the support of Innovation, Science and Economic Development.